Some of you may have already come across it in store, but most enthusiasts saw our social media post: currently you receive a cap as a gift in selected supermarkets.
A lot of you asked us later in which supermarkets this cool cap is available with the purchase of 3 bottles of IJ beer.
We have selected this especially for you and can tell you exactly.Note: we have a very limited quantity available, so only while supplies last!
Voordat we de labels van onze bieren opfristen, stond die fameuze struisvogel in een soort woestijnachtig landschap afgebeeld. Volgens de overlevering symbool voor de dorre stand van het Nederlandse bier halverwege de jaren tachtig, toen er in Nederland weinig interessant bier werd gebrouwen. Toen onze struisvogel neerstreek in een voormalig badhuis in Amsterdam-Oost, kwam daar binnen de hoofdstad voorzichtig wat verandering in.
We’re proud of the Zatte Tripel, and we have been for 35 years. But we haven’t always showed how we feel about it. So we thought it was about time to tell a bit more about our Tripel. And to let it have its day in the spotlight.
So we came up with a whole campaign for it: Zatte Tripel: Unfiltered, Uncompromising, and Classic. The creatives at bureau Kapooow in Amsterdam arranged everything for us: photography, a lot of great videos and ads, beer coasters and posters.
When you say Brouwerij ‘t IJ, then you automatically think of the Zatte Tripel. It was the first beer brewed in the tanks on the Funenkade. In true Belgian tradition, it’s a full, malty and smooth 8% alcohol tripel. An unfiltered, robust golden beer with an aroma of fresh fruit and hints of grain.
We’ve freshened up our iconic Brouwerij ‘t IJ labels. We kept some of the classic elements, like the diamond and the ostrich, so it’s not a dramatic change. Yet the labels feel ‘crisper’ somehow. Why is that? We asked Gavin Arm, the British founder and Creative Director of design bureau Positivity in Amsterdam
Amsterdam, March 2021 – The iconic IJwit beer from Brouwerij ’t IJ is one of the most popular wheat beers in the Netherlands. IJwit first saw the light 20 years ago, in the brewery under the windmill in Amsterdam-Oost. Over the years, demand for alcohol-free and low-alcohol beer has increased dramatically, and more beer menus are featuring 0.0% and 0.5% options.
Nu onze vertegenwoordigers het wat rustiger hebben de komende periode hebben we besloten om de horeca te gaan helpen met transport. Hiervoor hebben we bakfietsen, scooters, maar ook auto’s en 2 bussen beschikbaar.
Free IPA 0.5%. A low-alcohol IPA, brewed with Amarillo hops, full of tropical flavors and a light bitterness.
In light of the new policies set out by the Dutch government regarding Covid-19, we have added changes to our rules. Please check them out before visiting us to ensure a smooth visit:
– Keep a 1,5 meter distance from people outside your household
– Please wait to be seated by our staff
– You are required to make a reservation with contact information and complete the health questionnaire upon arrival
– We will keep your contact information in case the need for contact tracing arises
Brouwerij ‘t IJ and Brandt & Levie brew sausage together. Today we are launching a dry sausage together with the sausage makers Brandt and Levie.
(sorry, this live-event is only in Dutch!)
Coming Friday (May,15) at 17:00 we will go live again on facebook with a tasting of 4 beers: Session IPA, Natte, Columbus and the summer special Juicy IPA.
It’s early 2002 when Kaspar Peterson, the founder and first owner of Brouwerij ‘t IJ, decides that it’s time to brew an extra fresh beer for the summer. Session ales and IPA’s where at that time not yet commonplace in the Netherlands, so he decided that it has to be a white beer in Belgium style: IJwit was born.
Zatte Tripel is the first beer that came out of our tanks in 1985. For that reason, we gave this classic a special place in Amsterdam. If you’re wandering around Amsterdam make sure to have a look at Café Flamingo in de Pijp and Peperwortel at the Overtoom.
Marco knows how to make the most of forgotten veggies and turn them into solid Dutch ‘cuisine’.
We helped Pol, who runs Belgium’s smallest official brewery, to brew some more of his wheat beer. It’s a classic Belgian wheat: soft, fresh and herbal and we could keep some but that sold out quickly.
Go and visit her in the nearby zoo and come over for a beer afterwards.