We’ve freshened up our iconic Brouwerij ‘t IJ labels.
We’ve freshened up our iconic Brouwerij ‘t IJ labels. We kept some of the classic elements, like the diamond and the ostrich, so it’s not a dramatic change. Yet the labels feel ‘crisper’ somehow. Why is that? We asked Gavin Arm, the British founder and Creative Director of design bureau Positivity in Amsterdam
Online beer tasting : LIVE Friday 19 March
Op vrijdag 19 maart om 21:00 uur organiseren we er weer één. Iedereen zit om 21:00 uur thuis doordat de avondklok nog even van kracht blijft en wij hebben inmiddels weer een aantal nieuwe bieren.
Light refreshing news from ‘t IJ
Amsterdam, March 2021 – The iconic IJwit beer from Brouwerij ’t IJ is one of the most popular wheat beers in the Netherlands. IJwit first saw the light 20 years ago, in the brewery under the windmill in Amsterdam-Oost. Over the years, demand for alcohol-free and low-alcohol beer has increased dramatically, and more beer menus are featuring 0.0% and 0.5% options.
New labels on all bottles!
Refreshing
’t IJ definitely hasn’t been sitting still during the lockdown. It was a perfect opportunity for us to finally sit down and make good on our plan to take another look at all of our labels.PaasIJ
Brouwerij ‘t IJ has been brewing its special lentebok since 1989. The recipe is a creation by brewery founder Kaspar Peterson. Only he knows how the idea for the PaasIJ was brewed up, and each year he brewed it a little bit differently.
Blondie
Now with more flavour, more % and more blond. Brouwerij ‘t IJ began brewing beer with a Belgian-style tripel (Zatte Tripel) and dubbel (Natte Dubbel). Thirty-six years later, the brewery completed the traditional Belgian holy trinity of tripel-dubbel-blond with an authentic blond: Blondie.
Archive for 2021 / March
Eggshibition 2025: One for the books
What Brouwerij ’t IJ and VOGELFREI pulled out of their …
Eggshibition 2025
EGGSHIBITION, get it? Nicely thought out by those folks at …
Parading with L’Oeuf
L’Oeuf is a Summer Chique Blonde with sparkling bravado. First …
An annual happy dance
Every year, a little joyful dance when we find the …
Jeu de boules tournament at ’t Blauwe Theehuis
We are a back! Petanque on the sun-drenched terrace of …
