Some of you may have already come across it in store, but most enthusiasts saw our social media post: currently you receive a cap as a gift in selected supermarkets.
A lot of you asked us later in which supermarkets this cool cap is available with the purchase of 3 bottles of IJ beer.
We have selected this especially for you and can tell you exactly.Note: we have a very limited quantity available, so only while supplies last!
Voordat we de labels van onze bieren opfristen, stond die fameuze struisvogel in een soort woestijnachtig landschap afgebeeld. Volgens de overlevering symbool voor de dorre stand van het Nederlandse bier halverwege de jaren tachtig, toen er in Nederland weinig interessant bier werd gebrouwen. Toen onze struisvogel neerstreek in een voormalig badhuis in Amsterdam-Oost, kwam daar binnen de hoofdstad voorzichtig wat verandering in.
We’re proud of the Zatte Tripel, and we have been for 35 years. But we haven’t always showed how we feel about it. So we thought it was about time to tell a bit more about our Tripel. And to let it have its day in the spotlight.
So we came up with a whole campaign for it: Zatte Tripel: Unfiltered, Uncompromising, and Classic. The creatives at bureau Kapooow in Amsterdam arranged everything for us: photography, a lot of great videos and ads, beer coasters and posters.
When you say Brouwerij ‘t IJ, then you automatically think of the Zatte Tripel. It was the first beer brewed in the tanks on the Funenkade. In true Belgian tradition, it’s a full, malty and smooth 8% alcohol tripel. An unfiltered, robust golden beer with an aroma of fresh fruit and hints of grain.
We’ve freshened up our iconic Brouwerij ‘t IJ labels. We kept some of the classic elements, like the diamond and the ostrich, so it’s not a dramatic change. Yet the labels feel ‘crisper’ somehow. Why is that? We asked Gavin Arm, the British founder and Creative Director of design bureau Positivity in Amsterdam
Amsterdam, March 2021 – The iconic IJwit beer from Brouwerij ’t IJ is one of the most popular wheat beers in the Netherlands. IJwit first saw the light 20 years ago, in the brewery under the windmill in Amsterdam-Oost. Over the years, demand for alcohol-free and low-alcohol beer has increased dramatically, and more beer menus are featuring 0.0% and 0.5% options.
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- Some of you may have already come across it in …
- Voordat we de labels van onze bieren opfristen, stond die …
- We stonden samen met Brouwerij Eleven uit Utrecht de afgelopen …
- We’re proud of the Zatte Tripel, and we have been …
- When you say Brouwerij ‘t IJ, then you automatically think …