Light refreshing news from ‘t IJ
Amsterdam, March 2021 – The iconic IJwit beer from Brouwerij ’t IJ is one of the most popular wheat beers in the Netherlands. IJwit first saw the light 20 years ago, in the brewery under the windmill in Amsterdam-Oost. Over the years, demand for alcohol-free and low-alcohol beer has increased dramatically, and more beer menus are featuring 0.0% and 0.5% options.
New labels on all bottles!
Refreshing
’t IJ definitely hasn’t been sitting still during the lockdown. It was a perfect opportunity for us to finally sit down and make good on our plan to take another look at all of our labels.PaasIJ
Brouwerij ‘t IJ has been brewing its special lentebok since 1989. The recipe is a creation by brewery founder Kaspar Peterson. Only he knows how the idea for the PaasIJ was brewed up, and each year he brewed it a little bit differently.
Blondie
Now with more flavour, more % and more blond. Brouwerij ‘t IJ began brewing beer with a Belgian-style tripel (Zatte Tripel) and dubbel (Natte Dubbel). Thirty-six years later, the brewery completed the traditional Belgian holy trinity of tripel-dubbel-blond with an authentic blond: Blondie.
Meanwhile …
When our tasting rooms and all other cafes were forced to close, many of our staff suddenly found themselves with nothing to do. We decided to redirect all that time and energy into something positive and asked everyone if they would like to do voluntary work.
IJndejaarsactie
Brouwerij ‘t IJ is curious how you would like to say goodbye to 2020. Do you post your photo or video on Insta or Facebook with the theme “All good things come an IJnde”?
Voor al onze vrienden in de horeca: Hulp nodig? Wij staan voor je klaar
Nu onze vertegenwoordigers het wat rustiger hebben de komende periode hebben we besloten om de horeca te gaan helpen met transport. Hiervoor hebben we bakfietsen, scooters, maar ook auto’s en 2 bussen beschikbaar.
The newest member of the IPA family: Free IPA 0.5% alcohol
Free IPA 0.5%. A low-alcohol IPA, brewed with Amarillo hops, full of tropical flavors and a light bitterness.
’t IJ presente: TOUR DE BOK!
From the 1st until the 18th of October Brouwerij ‘t IJ will tour through the Netherlands with its beloved IJbok. We will visit various Dutch cities and its lively pubs. At each pub we give a free round of IJbok and say cheers to autumn.
Autumn is not that bad, with IJbok.
A snot nose, rain on the bike and delay due to tree leaves on the rails; all inconveniences that come with autumn.
Archive for category News
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