Hema & Brouwerij ‘t IJ
Bier & worst is een gouden combo. Daarom hebben we samen met HEMA het ideale pakket samengesteld. Inclusief een prachtig glas vinden we zelf.
Pak die cap
Some of you may have already come across it in store, but most enthusiasts saw our social media post: currently you receive a cap as a gift in selected supermarkets.
A lot of you asked us later in which supermarkets this cool cap is available with the purchase of 3 bottles of IJ beer.
We have selected this especially for you and can tell you exactly.Note: we have a very limited quantity available, so only while supplies last!Brewery stroll
Voordat we de labels van onze bieren opfristen, stond die fameuze struisvogel in een soort woestijnachtig landschap afgebeeld. Volgens de overlevering symbool voor de dorre stand van het Nederlandse bier halverwege de jaren tachtig, toen er in Nederland weinig interessant bier werd gebrouwen. Toen onze struisvogel neerstreek in een voormalig badhuis in Amsterdam-Oost, kwam daar binnen de hoofdstad voorzichtig wat verandering in.
LOVEBIRDS – Gebrouwen met Brouwerij Eleven
Over the past few months, we spent some time over the kettles to come up with a new Fruited Wheat Ale with Brouwerij Eleven in Utrecht. ‘Lovebirds’ is an easy summer beer with 5.6% alcohol.
Making-of Zatte Tripel campaign
We’re proud of the Zatte Tripel, and we have been for 35 years. But we haven’t always showed how we feel about it. So we thought it was about time to tell a bit more about our Tripel. And to let it have its day in the spotlight.
So we came up with a whole campaign for it: Zatte Tripel: Unfiltered, Uncompromising, and Classic. The creatives at bureau Kapooow in Amsterdam arranged everything for us: photography, a lot of great videos and ads, beer coasters and posters.We’ve freshened up our iconic Brouwerij ‘t IJ labels.
We’ve freshened up our iconic Brouwerij ‘t IJ labels. We kept some of the classic elements, like the diamond and the ostrich, so it’s not a dramatic change. Yet the labels feel ‘crisper’ somehow. Why is that? We asked Gavin Arm, the British founder and Creative Director of design bureau Positivity in Amsterdam
Online beer tasting : LIVE Friday 19 March
Op vrijdag 19 maart om 21:00 uur organiseren we er weer één. Iedereen zit om 21:00 uur thuis doordat de avondklok nog even van kracht blijft en wij hebben inmiddels weer een aantal nieuwe bieren.
Light refreshing news from ‘t IJ
Amsterdam, March 2021 – The iconic IJwit beer from Brouwerij ’t IJ is one of the most popular wheat beers in the Netherlands. IJwit first saw the light 20 years ago, in the brewery under the windmill in Amsterdam-Oost. Over the years, demand for alcohol-free and low-alcohol beer has increased dramatically, and more beer menus are featuring 0.0% and 0.5% options.
New labels on all bottles!
Refreshing
’t IJ definitely hasn’t been sitting still during the lockdown. It was a perfect opportunity for us to finally sit down and make good on our plan to take another look at all of our labels.PaasIJ
Brouwerij ‘t IJ has been brewing its special lentebok since 1989. The recipe is a creation by brewery founder Kaspar Peterson. Only he knows how the idea for the PaasIJ was brewed up, and each year he brewed it a little bit differently.
Articles posted by brouwerijhetij
WE COULDN’T RESIST IT, WE RELEASED A JENEVER AGAIN
We couldn't resist and released another jenever. It has become …
Number 84 | Roasted Amber
The series of Special Numbers is complete with number 84: …
IJbok to celebrate autumn
Autumn quietly seeps in, with a breeze here and there …
The Amsterdam Festival in October
The Amsterdam Festival in October is a cacophony of everything …
Café Struis opening 21 september
Café Struis is a new meeting place at Brouwerij 't …
